Ashley Graham is more than just your typical runway model. As a presenter, mother, activist, and business mogul, the 36-year-old has long been revolutionising the industry with her unapologetic authenticity, and pioneering spirit. Joining GAFFER’s ‘100’, the Nebraska-born iconoclast has solidified her role as a leading voice in the body positivity movement, using her platform to advocate for inclusivity and inspire millions across the globe.
From gracing the cover of Sports Illustrated as its first plus-sized swimsuit model, to walking for the likes of Michael Kors, Dolce & Gabbana and BOSS, Graham’s story is a harmonious blend of serendipity and hard work. Over the course of her 24-year-long career, Ashley has become one of the world’s most successful models in both the fashion and beauty space. “Growing up, I didn't really have a ton of role models because nobody looked like me. They didn’t have cellulite, they didn't have round bellies or arms—there wasn't anybody being described as being ‘big’, or ‘fluffy’, or ‘plus-sized’,” says Graham candidly. “There are so many moments that have added up for me over the years. Doing my TED Talk, ‘Plus Size? More Like My Size,’ was a major pivotal moment in my career. It’s just something I’ll never forget.”
Initially recorded back in 2015, the video in question (which lasts just under 10 minutes and is soon to hit 4,600,000 views) is just one example of Graham’s dedication to empowerment. Now, after nearly ten years, her efforts have expanded into wider territories, with her children’s book ‘A Kids Book About Beauty’ and her hit show 'Side Hustlers’. Airing on Roku, the series features a competition that mentors female entrepreneurs, helping transform their passion projects into potential full-time businesses. “My favourite thing about being on ‘Side Hustlers’ is definitely being able to mentor all these different women who come on and pour their heart and soul into sharing a project that they have been incubating for so long.”
She continues, “It’s rewarding to craft a plan with them and see it come to fruition. The most important thing about being a female founder is the fact that you are the founder. Whether you're leading the company or sitting on the board, just being there increases the chances of success.”
Yet, Graham’s life isn’t solely defined by her professional triumphs. On set, the style maven’s energy is infectious. Between takes, she’s tittering, smiling, and bringing an air of ease to everyone in the room. Occasionally, she chats with her assistant, who is on hand to aid with any questions or prompts. As the conversation continues, it’s clear that Graham’s confidence isn’t just in front of the camera; her natural warmth creates a relaxed atmosphere, making even the busiest shoot feel like a laid-back afternoon with friends.
“The first person I was ever starstruck by was Beyoncé, hands down,” says Graham, her eyes lighting up. We’re barely ten minutes in, and the conversation begins to drift away from work, revealing her playful side. As the intensity of the shoot fades, she effortlessly shifts into a more relaxed vibe, her laughter becoming more frequent, her stories more personal. “Another thing I haven't done yet that I think would be so much fun is to be on Broadway. I would love it—live-action, singing, sign me up! I say I can’t sing, but I can definitely belt it out.”
Flowing with a whimsical curiosity, she muses, “One of the questions I’ve also been asking myself a lot is ‘how many species of dinosaurs there actually were?’” With a gentle laugh she explains, “I have three boys and a husband, and all four of them are obsessed. I now know more about dinosaurs than I ever wished, or wanted to know. I also really like to play pickleball, not to sound like a grandma, and golf. It's a patience game, but I do enjoy it.”
As she recounts her trajectory, the conversation naturally transitions from her career’s origins to a broader discussion on personal growth and style. “I always say I didn’t find modelling—it found me,” Graham comments. Discovered in a mall at 12 years old, her journey, like many, is one of quintessential chance. “The reason I kept progressing in my career is because I wasn’t really good at anything else.”
Beyond the surface, there is no denying that Graham’s magnetic presence leaves a lasting impression. Whether it's reminiscing about career-defining moments or exchanging candid stories with ease, the model’s ability to create genuine connections speaks to an authenticity that goes far beyond the spotlight. There’s an undeniable grace in how she carries herself—confident, yet approachable—drawing people in with a warmth that feels both intimate and real, a quality that makes every interaction feel personal and comforting.
“I went from not knowing what I was doing, to wearing things just because they fit,” she explains, adjusting her oversized pinstripe blazer. “Now, comfort is key—I want my breasts under my chin, and I need to be able to breathe and walk. But that doesn’t mean I don’t love a high-end, punchy glam moment!”
Graham’s dedication to fashion is both passionate and clear, with the lasting connections she’s cultivated adding further depth to her story. “My favourite show I’ve ever walked in would be Harris Reed,” she shares. “I also attended the Met Gala with him that same year; he created a stunning look for me. It felt so beautiful, glam, and fun.”
As the minutes slip by faster than expected, the ALDA co-founder pauses to conclude on the importance of self-care. “I take a lot of time for myself, one thing I wish my fans knew about me is that I am just as real as I come across on Instagram,” she affirms, her playful demeanour giving way to a more serious tone. “For me, putting my phone away and spending real quality time with my family is a huge stress reliever—having meals together, without distractions at the table, is such a big deal. I also carve out time for myself, whether it’s for my body or my mind—praying, meditating, going to the gym. These things matter, and they’re what make a great CEO, mother, and leader.”
Reflecting on her life’s narrative, she adds with a thoughtful grin, “If my life were a movie genre, it would be a mix of thriller, action, and rom-com, with a touch of documentary style. I’m not dramatic, and don’t have much drama in my life—I’d say it’s more adventurous!”
We closed out 2024 in true GAFFER fashion with an exclusive rooftop party at The Nest: Treehouse to celebrate! Santa brought gifts, his elves brought the vibes, along with a fire DJ lineup led by our friends WAY2LATE who kept us dancing all night.
GAFFER stepped behind the scenes ahead of the show to capture the atmosphere and speak with Feng Chen Wang about the emotional threads woven through her latest work, the power of collaboration, and what it means to create with intention in today’s fashion landscape.
We’ve finally recovered from our first GAFFER house party! We threw it back to the golden era of old-school get-togethers as we took over Soho’s newest spot House Party
On June 16th, we kicked off the Euro 2024 season in unparalleled fashion by partnering with Hublot for an epic Screening Party at the luxurious Four Seasons Penthouse.
We brought the South Africa heat to London this March and it was nothing short of a SPECTACLE. We rounded up an all-star lineup of the female powerhouses behind Amapiano to take us to the streets of SA. Our biggest and best one yet…
We couldn’t wait a month for our GAFFER Christmas Party, so we thought we’d give you a taste of what to expect. We called in Kin Kin, a collective of some of London’s strongest DJ and music talent. We’ve collaborated on many events, and they’ve always been something to rave about. But you know what they say… if it ain’t broke, don’t fix it.
From West Africa to the West End... Another GAFFER after party for a sold out show. This time round, we opened the doors of Windmill, Soho, to the global Afro-soul sensation, Ayra Starr, following her first ever headline show in London.
50 Cent followed his sell-out show at the O2 with a more intimate performance of some of his greatest hits, celebrating 20 years of <i> Get Rich or Die Tryin’. </i>
Joining him were legends and tour support acts Busta Rhymes and Jeremih who also blessed the stage with some of their biggest hits.
We threw our first ever Halloween party at Windmill, Soho and it wasn't one to be missed. It was big and bold in every way. All our guests came dressed to impress and the energy in the room was infectious.
We took our 'Don't Tell The GAFFER' nights to a whole new level. Our biggest party to date did not miss. GAFFER lit up KOKO and it didn’t matter where you were in the building, the atmosphere was electric from the stage to the balconies.