GAFFER X BEAUTIFUL STRUGGLES IN-STORE DROP PARTY, SOHO
Inspired by the stories, sentiments, and memories collected from a variety of real-life journeymen, GAFFER x Beautiful Struggles created a contemporary interpretation of the traditional Varsity jacket that immortalises those moments, experiences and feelings into an array of custom patches that sit proudly on the jacket.
To celebrate the launch of the collection we hosted an exclusive in-store party, bringing together the communities of GAFFER and Beautiful Struggles. Jerome Boateng was in attendance, making a trip all the way from Germany. The collaboration offered a good opportunity for our community to network and engage with the European communities we wouldn’t ordinarily have access to or the ability to interact with.