IN THE STUDIO WITH... NIPPA

PHOTOGRAPHY BY OLLIE BUCKLE / VIDEOGRAPHY BY RAHUL CHIKHLIWALA /
INTERVIEW & WORDS BY BUEZ HADGU

A meteoric rise, marked by notable moments, Nippa's journey to the forefront of the industry has been nothing short of remarkable.

Nippa's artistic journey is marked by continuous growth and evolution. From his early tracks like "Squeezin' Ya" to his more recent releases such as "Ocean Drive," listeners can trace the evolution of his sound and style. With each project, Nippa pushes himself to explore new sonic landscapes and push the boundaries of his creativity, ensuring that his music remains fresh and dynamic.

At the heart of Nippa's artistry lies a sense of authenticity and vulnerability that connects with listeners on a profound level. Whether he's baring his soul or sharing personal anecdotes through his music videos, Nippa isn't afraid to show his true colours. It's this raw honesty that endears him to fans and sets him apart as a genuine voice in an industry often characterised by superficiality.

From sharing stages with renowned figures like Blxst and Jack Harlow, to catching the attention of acclaimed producers such as Boi-1da, Nippa's climb speaks volumes about his undeniable talent and magnetic charisma.

Embodying a sound that social media has branded “hood R&B’, Nippa's music resonates deeply with his upbringing and experiences, infusing his tracks with raw authenticity and infectious energy, as he continues to carve his path in the music industry.

His latest track 'Around The World' serves as a testament to both his personal experiences and his global appeal within the music industry. Having shared stages with international artists such as Craig David and been in the studio with American heavyweights like Bryson Tiller and Larry June, Nippa is perfectly poised to resonate with audiences worldwide and propel himself to becoming a household name.

In the ever-evolving UK scene of R&B and rap, few artists seamlessly bridge the gap between these different markets as effortlessly as Nippa. He has naturally become a beacon of innovation and inspiration.

Growing up in Tottenham, talk to me about your early influences, who would you have really been listening to?

A lot of Musiq Soulchild, Jaheim, a lot of Donell Jones. Of course, obviously Drake, everyone listens to Drake init. Who else was I banging out like that man? When I got to my teen years, like PartyNextDoor and that, but, growing up it was more old school, that's what my mum and my sis would have been playing.

What made you decide to start making music?

Around the end of 2020, I thought, fuck it, let's do it. The mandem always be freestyling, just in general, doing dumb shit. Then one day my manager was like let's go studio. I ended up making my first song and then it just carried on. I thought my man was just funding my hobby at one point, but it turns out there was a bigger plan and now we're here.

When did you realise it would become a career for you?

When I graduated from uni it was like man's out of the bubble now, this is real life. I'm not going to go into a normal job, I'm going to do music. That's when I deeped it's gotta be my bread and butter somehow init. By Jah's plan we're here.

You had a very exciting Summer, performing at ‘All Points East’, and the Reading & Leeds Festival, what were those experiences like?

All Points East was one of the best things I've done still, I ain't felt that kind of gassed in a while. It was hard, man. I had a live band, people were coming, people showed up, it was just lit init. You know when you come off stage and you feel you did the hardest show you could have done, I outperformed myself, that was euphoric. Hearing people chant your songs back, a big crowd as well, it's just nuts.

Last year, you performed at the Patta NL show during Paris Fashion Week, talk to me about your relationship with fashion…

Did I? Oh yeah, that was the beginning of the year, it went so fast, it’s crazy. Odeal and dem man came. I think we came straight from a party, obviously we shut it down, we were just having fun man. I like to wear a lot of streetwear. I just pick out whatever suits me, what feels nice init. Fashion is personal to people, do you know what I'm saying, so I guess that's the best way to manoeuvre it. I’ve got a good relationship with Billionaire Boys Club and I’ve modelled for Arte so I feel like they’re brands that represent me.

G Love… How did that come about? What was it like working with a legend in Craig David?

I met Craig David at Blxst's show, he knew who I was and we got talking, he put me on game. I think his team contacted my team and set it up. I initially went there thinking I was gonna write, I had something planned for him as well, but he ended up just showing me the hook of 'G Love'. It was kind of a go from there. They didn't really like the hook, so we went from there and wrote the first verse, then did my bit. It all just kind of came together and he put me on the tour, giving me game a lot throughout the year. Obviously he put me on that Ibiza line up as well. So I've got ultra love for Craig David, he's a real sound guy.

When did you find out you were supporting Jack Harlow on his sold-out European tour?

Fam I got word of it time ago, then they confirmed a day or two before. I was in my sitting room, then I had to call the mandem to come over to practise being on stage. First day was Birmingham and yeah, man, that was sick, we turned that over quickly still. Jack Harlow Tour was lit, defo some of the best days still!

We shot Larry June a couple weeks ago, he had a lot of good things to say about you - what was it like being in the studio with him and a global heavyweight in Bryson Tiller?

Yeah, studio with Larry was in L.A. and Bryson, that was L.A. as well, but it wasn't studio, studio. He played some music, we did some stuff on the keys, like voice wise. But Larry I was actually in the studio with, me and him have been tapped in for a while. I fuck with him heavy, he's cool man. He shows a lot of love, you know, it doesn't take a lot for people to show love, yet some people don't do it. He's not afraid to mention man's name quickly, same with Blxst init, supporting the young g’s trying to rise up, so I can only respect it.

You’re currently working on an EP, what are your aims with this body of work, what will it tell us about Nippa?

I just want people to enjoy it, live it, love it, feel it. You know, transfer the energy to some people. I wanted to - not even open up the doors because I always say that shit - increase my fan base. Increase the exposure, so that more people start to look at Nip and say I actually like Nip, ah he's kind of peng, let's see what he's on. Hopefully more gyal attention, you know what I'm saying? We all want gyal attention. A lot of it's gonna be centred around love and heartbreak, the ups and downs of it. It's not all fun and games, you know?

Some of your lyrics are wild, have they ever got you into trouble with girls you’re speaking to?

Nah, my mum gets on to me a lot, though. She's like, she hates having to go into work knowing that her son just said certain lyrics. But it's like, bro, why are your work friends following me anyway?